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Saturday, 18 July 2009

Hi de hi, good old fashioned British holidays

At the seaside, recession can mean revival


 It is a pleasant, sunny, yet breezy day in Morecambe and the glass-fronted restaurant at the Midland hotel offers uninterrupted views across the bay to the mountains of the Lake District.


 

This once neglected art deco gem has been transformed into a boutique hotel that is helping to drive the regeneration of the Lancashire seaside resort.

British seaside towns are enjoying a renaissance not seen for decades as the credit crunch bites and staycations become appealing. Gerberas are placed in vases and the cafe has comfortable red leather bucket seats. Nostalgic 1930s music is playing in the background to add to the atmosphere.

The hotel has been re-opened for more than a year and resembles a liner in its structure, stairs and clean lines. Matt Whitehead, the manager, drives to work each day along the seafront and feels lucky. He refers to his hotel as "she".

He said: "The first time I came to Morecambe it was a cold, windy day. It was like a ghost town. The hotel was boarded up. Now you see people walking on the promenade and our database shows people are coming from all over the UK.

"More people are coming to Morecambe for a holiday. "Whatever the reason – the Euro or the fact we are here – it has to be a good thing."

sourced from The Guardian

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